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The Omniscient Buyer Book
Our Founder, Andy Halko, wrote the ultimate playbook for the new reality of AI-Influenced buying and AEO.
The Omniscient Buyer Book
Old school SEO agencies are treating AEO as discovery only.
But buyers aren’t just discovering anymore — they’re deciding.
AI engines now answer questions about fit, price, alternatives, proof, and value. They’re doing work that used to happen across dozens of tabs, pages, and touchpoints.
If you only optimize for discovery, you’re missing 80% of modern buyer questions.
Answer Engine Optimization isn’t SEO with new tools — it’s a different discipline.
You must shift your view of AI engines to advisors that guide buyers through the entire funnel.
That means answering the real questions buyers will ask: the comparisons, the doubts, the process, the risks, the context.
You’re not optimizing for rankings.
You’re optimizing for understanding.
Our Answer Engine Optimization Services
The essential solutions you need to shape how AI understands, evaluates, and recommends your brand.
AEO Buyer Journey Mapping
Map how buyers actually use AI across their decision process.
We identify the real questions, comparisons, doubts, and prompts buyers use at each stage so your brand shows up with the right answers when it matters most.
AEO Content & Answer Strategy
Turn your content into engine-friendly answers buyers trust.
We structure, rewrite, and enhance your content so AI engines can accurately summarize, compare, and position your solution for different buyer needs.
Onsite Content, Meta, & Entity Optimization
Optimize your website so engines interpret it correctly.
We improve structure, metadata, entities, and explainer content so answer engines build the right understanding of who you are and why you fit the buyer.
Offsite Visibility, Mentions, & Source Optimization
Strengthen the external signals engines use to evaluate you.
We shape your broader digital footprint — citations, mentions, listings, and authority signals — so answer engines see you as credible in your category.
Real-Time Answer Engine Monitoring
Track how engines describe, compare, and recommend you.
We continuously monitor your presence across major AI engines to spot inaccuracies, missed opportunities, and shifts in how buyers are being guided.
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Reach & convince AI-influenced prospects and customers.

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Answer Engine Optimization Packages & Pricing
Choose the level of support that fits your strategy—from foundational monitoring to full-scale AEO domination.
AEO Essentials

Get clarity. Start optimizing your presence in answer engines.
  • Baseline AEO Buyer Journey Mapping
  • On-site AEO Assessment
  • Off-site AEO Signal Check
  • Monthly Engine Monitoring (5–10 prompts, 1 engine)
  • Monthly Priority Recommendations
Best for companies taking their first step into AEO
AEO Growth

Strengthen your content, signals, and visibility across major engines.
  • Full AEO Buyer Journey Mapping
  • On-site AEO Optimization (content + metadata + entities)
  • Off-site Signal Development
  • Multi-Engine Monitoring (4 major engines)
  • Bi-weekly Answer Strategy Support
  • Quarterly AEO Scorecard + competitive review
Most popular — for teams ready to improve and compete
AEO Accelerator

Dominate answer engines with ongoing optimization and proactive experiments.
  • Continuous Content Expansion (comparisons, fit/value pages, FAQs)
  • All-site AEO refinement
  • Weekly Multi-Engine Monitoring
  • Competitor AEO Tracking
  • Monthly Strategy Workshops
  • Proactive AEO Experimentation
  • Priority support
Best for companies making AEO part of their competitive strategy
What will the next decade of marketing and sales look like?

  • Your potential customers will start all purchasing decisions in an AI engine.
    AI platforms like ChatGPT, CoPilot, Gemini will be the default to start looking for a solution. But even traditional channels like search and social will be dominated by AI interfaces when audiences signal interest in something. The majority of your customers will now come from an AI prompt.
  • Potential leads will do 90% of their work in their AI engine.
    They will ask for comparisons, review summaries, risks, potential issues and everything else before ever reaching out. Browsing your site and others to learn about you or investigate a potential solution will now all happen in AI.
  • Prospects will use AI to judge you.
    Before they reach out, they'll prompt for 10 hard-hitting questions to ask you, they'll build an RFP, and they'll upload call transcripts to look for inconsistencies. AI is now the silent decision partner.
  • Buying will become automated.
    Agents will discover and shortlist potential solutions, fill out contact forms, request information and evaluate you without a human even in the loop. It's not just buyer assisted decisions, but fully automated ones.
  • Sales teams will need to adapt at lightning speed.
    Your internal sales teams will need to keep up with buyers and competitors leveraging AI for effeceincy and personalization at scale.

OmniBuyer is built to navigate this new paradigm. Ready to talk?

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